Match, the online dating website, recently introduced Missed Connections, which they describe as “a new location-based feature on the Match app that allows users to see other members they have crossed paths with in real life. Whether that’s people who go to your park, your coffee shop or your parking garage.”
The company is responding to concerns that online dating apps are making it harder to meet in real life. And, the missed connections feature is their way of trying to remedy that by allowing people to see other Match members they’ve encountered “in real life.”
In theory, this sounds like a great feature. Rather than sort through random people in a broad geographical area who may or may not be compatible, Match is honing in on shared interests and hangouts. These are all things we recommend for meeting new people. So far, so good.
But, in reality, I believe it’s going to unfold negatively. Here’s why.
Match claims there are safeguards to prevent stalking and unnecessary attention. While they might protect identity and exact location, I still think the feature, by its very nature, will enable and encourage creepy behavior.
Women complain all the time about random guys who stare at them from afar, stalk them via the internet, then send lame messages on social media. This behavior is invasive and creepy due to the randomness and lack of rapport. No woman wants a total stranger looking up her information and sending an unsolicited message.
Yet, this is the entire premise of Missed Connections. It essentially is the dream feature of creepy guys whose idea of asking a woman out is randomly stalking strangers and hoping their “hey beautiful” message works.
It Encourages Low Value Behavior
Women prefer confident guys who man up and are direct. This app is the ultimate enabler of male passivity. If a guy is around the same women on a regular basis, he should actually make an effort to talk to them in person rather than see them all the time, say nothing, then message them on an app.
While there are scenarios where connecting on this app could be preferable (like at a gym where it’s hard to connect with her wearing headphones), in most cases this represents the easy, passive way out. If a guy isn’t obviously attractive or the woman didn’t look at him and think there was potential, we go back to point one: it’s creepy.
Women Won’t Embrace It
Missed Connections will most likely mimic the rest of internet dating: tons of men connecting with women who sit back and filter through their connections, rejecting most of them. I don’t see women suddenly going out of their way to take a leadership role on a dating app. Plus, add in the creepy factor and my prediction is that there won’t be a lot of women eagerly using this feature.
And, if women won’t embrace it, then it’ll be just like the rest of internet dating, which is the point the feature is trying to avoid in the first place. It turns out the only true way to encourage real life interaction is to just act in real life.
I give Match credit for trying with Missed Connections. However, my prediction is that it’ll just be another place low effort guys try–and fail–to meet women who will continue be their selective selves. That includes sorting out the creeps and ones they simply find unattractive.
The only difference is that Missed Connections might make that Starbucks trip a little more awkward for both parties.